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Every announcement needs an audience — the affiliates who’ll actually see it. You can send to your whole program or narrow it down to a specific group, so the right message reaches the right people. This page covers where audience settings live and how to build a targeted group. You’ll find these options on the Setup tab of the announcement editor, in the Which Affiliates section.

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Everyone or a filtered group

Open the Which Affiliates section and pick one of two options:
  • All affiliates — every affiliate in your program sees the announcement. Best for program-wide news like a new promotion or a policy change.
  • Some affiliates — only the affiliates matching the filters you set will see it. Best when a message is only relevant to part of your program.

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Filter your affiliates

When you choose Some affiliates, a set of filters appears. Mix and match them to describe exactly who you’re targeting. You can filter by:
  • Group — affiliates in a specific affiliate group, such as your VIPs or a regional segment.
  • Status — where affiliates are in their lifecycle: active, pending, invited, declined, deactivated, or banned. For most announcements you’ll target active affiliates.
  • Country — where your affiliates are based.
  • Commission plan — the commission plan an affiliate is on.
  • How they joined — the source an affiliate came through.
Each filter you add shows up as a chip, so you can see your current selection at a glance and remove any of them with a click.

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Match all or any of your filters

When you apply two or more filters, an AND / OR connector appears between them:
  • AND — an affiliate must match all of your filters to receive the announcement. Use this to narrow down, for example “active affiliates and in the VIP group”.
  • OR — an affiliate only has to match at least one filter. Use this to widen out, for example “in the VIP group or from France”.

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Check the audience size

As you adjust your filters, the Audience size card in the editor updates live to show how many affiliates currently match. It’s a quick sanity check — if the number looks too high or too low, revisit your filters before you send. For a one-time announcement, select View recipients on that card to open the full list of affiliates who’ll receive it. You can search the list by name or email to confirm specific people are included.

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Targeting an automated announcement

If your announcement is delivered as an automation rather than a one-time send, the audience works the same way — you still choose all affiliates or a filtered group. The difference is when it reaches them: instead of going out at once, it’s shown to each affiliate when they meet the automation’s condition, such as a set number of days after joining. The card shows an estimated audience because the group changes as affiliates qualify over time.

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Who the announcement appears from

Separately from the audience, you can set who an announcement appears to come from. In the From section, choose to send it from your program or from a specific team member, so a personal note reads as coming from a real person on your team.

Announcements overview

How announcements work and where they appear.

Pop-up settings

Choose a pop-up, banner, or poll and design it.

Affiliate groups

Organize affiliates into groups you can target.

Filters and columns

The same filters you use to segment your affiliate list.
Last modified on July 21, 2026