Search by name or bio
Use the search box on the left to look someone up by name or by words in their bio. It’s the quickest way to find a specific creator you already have in mind, or to surface people who describe themselves with a particular word or topic. Results update as you type.Filter the directory
Select Filter to open the menu of ways to cut the list down. A badge on the button shows how many filters are currently active. You can combine as many as you like — each one you add narrows the results further. The available filters are:Category
Filter to creators in specific niches — the topics they create in and, importantly, the categories they’ve actually earned revenue in. This is usually the first filter to reach for: it’s how you find people whose audience overlaps with what you sell.Social Platforms
Show only creators who have a presence on the platforms you care about, such as YouTube, Instagram, TikTok, or X. Pick this when your program works best on a particular channel.Country
Filter to creators based in specific countries. Use it when your product is strongest in certain markets and you want creators whose audience is likely to be there.GMV
Set a minimum and maximum revenue (GMV) a creator has generated across programs on Referly. Raising the minimum is how you focus on proven earners rather than untested accounts.Audience Size
Set a minimum and maximum total audience across a creator’s connected channels. Use it to target the tier you want — a smaller set of large accounts, or a wider pool of mid-size creators.Remove filters as you go
Every active filter appears as a chip just below the toolbar. To drop one, select the x on its chip — the results update immediately. This lets you widen the search back out one step at a time when a combination gets too narrow.Sort the results
Once you’ve filtered to the right pool, use the Sort menu on the right to decide what rises to the top.Best match
Best match
The default. Orders creators by their match score — how well each one fits your program specifically. Start here.
Highest GMV
Highest GMV
Creators who’ve generated the most revenue across programs first. Good for finding proven top earners.
Largest audience
Largest audience
Orders by total audience across connected channels — the widest reach first.
Best conversion rate
Best conversion rate
Creators whose clicks turn into sales most often. Reach beats little if it doesn’t convert, so this surfaces efficient promoters.
Highest ROI
Highest ROI
Orders by return on investment — the revenue a creator drives relative to what they’re paid.
Recently active
Recently active
Creators who’ve been active most recently first, so you reach out to people who are currently engaged.
Newest
Newest
The most recently added creators first.
Browse the results
Results are shown as a grid of cards, a page at a time. Use Previous and Next at the bottom to move through the pages. Your search, filters, and sort all stay applied as you page through, and they’re kept in the page address — so you can bookmark a particular search or share it with a teammate and land on exactly the same results. Found someone worth pursuing? Save them to a folder to build your shortlist, or open their profile to look closer. See Saved, invited, and recruited.Related
Influencer discovery overview
How the directory and its tabs fit together.
How the match score works
What ‘Best match’ sorting is based on.
Invite an influencer
Reach out once you’ve found the right creators.
Saved, invited, and recruited
Build a shortlist and track your outreach.