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A campaign is a single content reward offer — “post a YouTube video about us,” say. This page walks through creating one. For the bigger picture, see the content rewards overview.

Create a campaign

1

Start a new campaign

Open Content Rewards in the left sidebar and select Create Campaign at the top right.
2

Name it and add requirements

Click the campaign name at the top to rename it (for example, Release a YouTube video). In the Details section, use the description to spell out what you want affiliates to post — the topic, any hashtags or links, and what a good post looks like.
3

Set the schedule and budget

Turn on a Start date and End date if the campaign should run for a set period, and switch on Set a maximum budget to cap the total you’ll pay out (covered below).
4

Set the submission rules

In the Submissions section, choose how many entries an affiliate can make and, if you allow more than one, how often. See below.
5

Choose the criteria

In the Criteria section, pick Social Metrics or Manual Submission — how a post qualifies and how its reward is worked out. This is the heart of the campaign; see Social metrics or manual review.
6

Choose who can take part

In the Affiliates section, set the audience: All affiliates, Specific affiliates, or Affiliate groups.
7

Style it (optional)

On the Style tab, give the campaign an icon and colour or an image so it stands out in the portal.
8

Publish

Select Publish. The campaign goes live and eligible affiliates can start submitting.

Setting a budget

Turn on Set a maximum budget to cap the total rewards paid across the whole campaign. Once that cap is reached, no further rewards are paid and new submissions are closed. If a reward would push you over the cap, it’s trimmed to whatever budget is left — so you never overspend.

Controlling submissions

In the Submissions section you decide how affiliates can enter:
  • Allowed submissions — how many entries each affiliate can make, from 1 up to 100.
  • Submission window — if you’ve set an end date, you can choose to open submissions only in the days leading up to it.
  • Submission frequency — if you allow more than one entry, you can space them out: once a day, once a week, or once a month.

Choosing the audience

  • All affiliates — every active affiliate in your program can take part.
  • Specific affiliates — only the affiliates you pick.
  • Affiliate groups — only affiliates in the groups you select.
The editor shows an Eligible participants count as you go, so you can see how many affiliates your choices reach.

After you publish

A published campaign shows an Active status and a Live switch. Flip it to Paused at any time to stop new submissions without ending the campaign. When you publish, Referly may also offer to email eligible affiliates so they know the campaign is open. You can reopen the editor whenever you like to adjust the reward, schedule, or audience.

Social metrics or manual review

Choose how a submission qualifies and how the reward is priced.

Review submissions

Approve or reject the content affiliates submit.

Content rewards overview

How content rewards work from start to finish.

Affiliate groups

Target a campaign at a specific group of affiliates.
Last modified on July 21, 2026