> ## Documentation Index
> Fetch the complete documentation index at: https://www.referly.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Search and filter

> Narrow Referly's influencer directory with search, category, platform, country, audience-size and revenue filters, then sort by best match, GMV, audience, conversion rate, or ROI.

The [Influencer Discovery](/docs/help-center/grow/influencer-discovery/overview) directory holds a lot of creators, so the real work is narrowing it to the handful that fit your program. You do that with three controls at the top of the **Discover** tab: a search box, a **Filter** menu, and a **Sort** menu. They stack together — filter to the right pool, then sort it so the best candidates rise to the top.

## Search by name or bio

Use the search box on the left to look someone up by **name** or by words in their **bio**. It's the quickest way to find a specific creator you already have in mind, or to surface people who describe themselves with a particular word or topic. Results update as you type.

## Filter the directory

Select **Filter** to open the menu of ways to cut the list down. A badge on the button shows how many filters are currently active. You can combine as many as you like — each one you add narrows the results further.

The available filters are:

### Category

Filter to creators in specific **niches** — the topics they create in and, importantly, the categories they've actually earned revenue in. This is usually the first filter to reach for: it's how you find people whose audience overlaps with what you sell.

### Social Platforms

Show only creators who have a presence on the platforms you care about, such as YouTube, Instagram, TikTok, or X. Pick this when your program works best on a particular channel.

### Country

Filter to creators based in specific countries. Use it when your product is strongest in certain markets and you want creators whose audience is likely to be there.

### GMV

Set a minimum and maximum **revenue** (GMV) a creator has generated across programs on Referly. Raising the minimum is how you focus on proven earners rather than untested accounts.

### Audience Size

Set a minimum and maximum **total audience** across a creator's connected channels. Use it to target the tier you want — a smaller set of large accounts, or a wider pool of mid-size creators.

<Tip>
  Filters that offer a choice of values (Category, Social Platforms, Country) only show options that actually exist in the directory, so you won't pick a filter that returns nothing.
</Tip>

## Remove filters as you go

Every active filter appears as a chip just below the toolbar. To drop one, select the **x** on its chip — the results update immediately. This lets you widen the search back out one step at a time when a combination gets too narrow.

## Sort the results

Once you've filtered to the right pool, use the **Sort** menu on the right to decide what rises to the top.

<AccordionGroup>
  <Accordion title="Best match">
    The default. Orders creators by their [match score](/docs/help-center/grow/influencer-discovery/match-score) — how well each one fits your program specifically. Start here.
  </Accordion>

  <Accordion title="Highest GMV">
    Creators who've generated the most revenue across programs first. Good for finding proven top earners.
  </Accordion>

  <Accordion title="Largest audience">
    Orders by total audience across connected channels — the widest reach first.
  </Accordion>

  <Accordion title="Best conversion rate">
    Creators whose clicks turn into sales most often. Reach beats little if it doesn't convert, so this surfaces efficient promoters.
  </Accordion>

  <Accordion title="Highest ROI">
    Orders by return on investment — the revenue a creator drives relative to what they're paid.
  </Accordion>

  <Accordion title="Recently active">
    Creators who've been active most recently first, so you reach out to people who are currently engaged.
  </Accordion>

  <Accordion title="Newest">
    The most recently added creators first.
  </Accordion>
</AccordionGroup>

## Browse the results

Results are shown as a grid of cards, a page at a time. Use **Previous** and **Next** at the bottom to move through the pages. Your search, filters, and sort all stay applied as you page through, and they're kept in the page address — so you can bookmark a particular search or share it with a teammate and land on exactly the same results.

Found someone worth pursuing? **Save** them to a folder to build your shortlist, or open their profile to look closer. See [Saved, invited, and recruited](/docs/help-center/grow/influencer-discovery/pipeline).

## Related

<Columns cols={2}>
  <Card title="Influencer discovery overview" icon="compass" href="/docs/help-center/grow/influencer-discovery/overview" arrow>
    How the directory and its tabs fit together.
  </Card>

  <Card title="How the match score works" icon="sparkles" href="/docs/help-center/grow/influencer-discovery/match-score" arrow>
    What 'Best match' sorting is based on.
  </Card>

  <Card title="Invite an influencer" icon="paper-plane" href="/docs/help-center/grow/influencer-discovery/invite" arrow>
    Reach out once you've found the right creators.
  </Card>

  <Card title="Saved, invited, and recruited" icon="users" href="/docs/help-center/grow/influencer-discovery/pipeline" arrow>
    Build a shortlist and track your outreach.
  </Card>
</Columns>
