> ## Documentation Index
> Fetch the complete documentation index at: https://www.referly.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Content rewards overview

> Content rewards let you pay affiliates and creators for posts and videos about your brand. Learn how campaigns, submissions, and payouts work in Referly.

Content rewards let you pay your affiliates and creators for the content they post about you — a TikTok, a YouTube video, an Instagram reel, a write-up. You set up a reward, affiliates publish and submit their post, you review it, and the reward lands in their earnings. It turns your affiliates into a content engine and pays them for the reach they bring.

You'll find it under **Content Rewards** in the left sidebar.

## The pieces

Four things work together:

* **Campaigns** — a reward offer you create, like "Post a YouTube video about us." A campaign sets the reward, who can take part, and how a post qualifies.
* **Submissions** — an affiliate's entry to a campaign: the post they published, plus any proof.
* **Criteria** — how a submission is judged and priced. Either **social metrics** (the reward is based on real views or likes the post earns) or **manual submission** (you review the proof and decide). See [Social metrics or manual review](/docs/help-center/gamify/content-rewards/criteria).
* **Rewards** — when you approve a submission, its reward is paid to the affiliate as part of their earnings.

## How it works, end to end

<Steps>
  <Step title="You create a campaign">
    Set the reward, the criteria, the schedule, and who can take part, then publish it. See [Create a campaign](/docs/help-center/gamify/content-rewards/campaigns).
  </Step>

  <Step title="Affiliates submit their content">
    Eligible affiliates see the campaign in their portal, publish a post, and submit it (for social campaigns, from an account they've connected and verified).
  </Step>

  <Step title="You review each submission">
    Every submission arrives as **Pending review**. You open it, check the post or proof, and **approve** or **reject** it. See [Review submissions](/docs/help-center/gamify/content-rewards/submissions).
  </Step>

  <Step title="The reward is paid">
    Approving a submission creates its payout in the affiliate's rewards, ready to be paid out with everything else they've earned.
  </Step>
</Steps>

<Note>
  Submissions are never approved automatically — even on a social-metrics campaign, every entry waits for you to review it. Social metrics decide the reward *amount*; they don't approve the post for you.
</Note>

## Finding your way around

Content Rewards has three tabs:

* **Overview** — headline numbers for the whole feature: total views your content has earned, total payouts (split into paid and pending), and submission counts, with a chart and your most recent submissions.
* **Submissions** — every entry from every campaign, where you do your reviewing. A badge shows how many are waiting on you.
* **Campaigns** — all your campaigns, where you create and manage them.

## What your affiliates see

In their portal, affiliates get a **Content Rewards** page listing the campaigns they can take part in. Each card shows the reward on offer and a **Submit** button. When they submit, their entry shows as **Pending review** until you act on it, and once approved they can see what they earned. For social campaigns, they're prompted to connect and verify the right account before they can submit.

## Where rewards end up

An approved content reward becomes an entry in your [Rewards list](/docs/help-center/manage/rewards/bonuses) labelled **Content rewards**, and is paid out the same way as commissions and bonuses. If you ever need to undo one, see [Revert a paid reward](/docs/help-center/gamify/content-rewards/revert).

## Related

<Columns cols={2}>
  <Card title="Create a campaign" icon="plus" href="/docs/help-center/gamify/content-rewards/campaigns" arrow>
    Set up a content reward offer for your affiliates.
  </Card>

  <Card title="Social metrics or manual review" icon="chart-line" href="/docs/help-center/gamify/content-rewards/criteria" arrow>
    Choose how a submission qualifies and how the reward is priced.
  </Card>

  <Card title="Review submissions" icon="clipboard-check" href="/docs/help-center/gamify/content-rewards/submissions" arrow>
    Approve or reject the content affiliates submit.
  </Card>

  <Card title="Revert a paid reward" icon="rotate-left" href="/docs/help-center/gamify/content-rewards/revert" arrow>
    Undo a reward after a submission was approved.
  </Card>
</Columns>
