> ## Documentation Index
> Fetch the complete documentation index at: https://www.referly.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Triggers and position

> Set when a Referly pop-up or banner appears: page load with a delay or exit intent, how often a visitor sees it, which pages it shows on, and where it sits on the screen.

The **Setup** tab of any pop-up or banner is where you decide the timing and placement — when it appears, how often, which pages it shows on, and where on the screen it sits. This guide walks through the **When** and **Where** sections. To limit which affiliates trigger it, see [Target an audience](/docs/help-center/engage/popups-banners/audience).

Open a pop-up or banner from the [Pop-ups & Banners](/docs/help-center/engage/popups-banners/overview) list, then stay on the **Setup** tab. The **Preview** on the right updates as you change these settings.

## Choose when it appears

In the **When** section, pick what triggers the message:

* **When the page appears** — it shows as soon as the visitor lands. Set a **delay** in seconds if you'd rather wait a moment before it pops up, which gives the page time to load and feels less abrupt.
* **When the visitor is about to leave** — often called exit intent. It appears the moment the visitor moves their cursor toward the browser bar or tries to close the tab. This is a good spot for a last-chance offer.

A short delay on page load usually works best for a welcome discount, while exit intent is better for catching someone before they leave without buying.

## Set how often a visitor sees it

Under the trigger, choose **how many times a visitor can see this** pop-up or banner. Set it to 1 so each visitor sees it only once, or higher to bring it back on later visits.

For a banner, remember it stays visible until the visitor dismisses it. Setting the count above 1 is what lets it come back after they close it.

### Space out repeat views

When you allow more than one view, a second field appears: the **delay before a visitor sees it again**. Enter a number and choose **minutes** or **hours**. This stops the same person from seeing the message over and over in one session — for example, wait 24 hours before showing it a second time.

## Choose which pages it shows on

The **Where** section controls which pages of your site the message can appear on. Pick one of:

* **Show on all pages** — it can appear anywhere on your site.
* **Show on these pages only** — it appears only on the pages you list.
* **Show on all pages except these** — it appears everywhere apart from the pages you list.

### Add page paths

If you chose to include or exclude specific pages, add one or more **page paths**. For each rule, pick how the visitor's page address should be matched:

* **Is** — the address matches your path exactly.
* **Is not** — the address is anything other than your path.
* **Contains** — the address includes your path anywhere in it.
* **Does not contain** — the address doesn't include your path.

Type the path in the box, for example `/checkout` or `/products`. Select **Add path** to stack more rules, and use the **And** / **Or** selector between them to decide whether a page must match every rule or just one of them.

## Choose where it sits on the screen

At the bottom of **Where**, set the **Position**. The choices depend on the type:

* **Pop-up** — place it in the centre of the screen, or tuck it into any corner: top left, top right, bottom left, or bottom right.
* **Banner** — pin it to the **top** or the **bottom** of the page.

Watch the **Preview** as you choose — it shows exactly where the message will land.

## Save your changes

Select **Save Changes** in the top right to keep your settings. If the pop-up or banner is still a draft, select **Publish** to make it live; if it's already active, your changes apply as soon as you save.

## Related

<Columns cols={2}>
  <Card title="Pop-ups and banners overview" icon="window-maximize" href="/docs/help-center/engage/popups-banners/overview" arrow>
    See how the whole feature fits together, from create to publish.
  </Card>

  <Card title="Target an audience" icon="filter" href="/docs/help-center/engage/popups-banners/audience" arrow>
    Limit a pop-up to visitors referred by certain affiliates or groups.
  </Card>

  <Card title="Install the embed" icon="code" href="/docs/help-center/engage/popups-banners/install" arrow>
    Add the tracking script so pop-ups and banners appear on your site.
  </Card>
</Columns>
