> ## Documentation Index > Fetch the complete documentation index at: https://www.referly.so/docs/llms.txt > Use this file to discover all available pages before exploring further. # Asset types > The six Referly marketing asset types explained — General, Banner, Colour scheme, Accordion, Link, and Video. What each holds, how to build it, and how affiliates see it. Every asset in your library has a type, which you choose first when you create it. The type decides what you can put inside the asset and how it appears to your affiliates. There are six types — pick the one that matches the material you're sharing. For how the library works overall, see the [Marketing assets overview](/docs/help-center/engage/assets/overview). ## General A flexible, catch-all asset for anything that doesn't fit the other types — a media kit, a set of product images, a one-pager, or mixed materials you want in one place. For each content item inside it you add a title and description, then upload an image, attach a downloadable ZIP or PDF, or both. Turn on **Downloadable** if you want affiliates to save the image file itself rather than only view it. Use General when you just need to hand affiliates a file or an image and the more specific types don't apply. ## Banner Promotional images sized for social media and websites. A banner asset works like the General type — each content item has a title, a description, and an uploaded image — but it's labelled as a banner so affiliates know it's ready-made creative to drop into their site or posts. Add several content items to offer the same banner in different sizes or styles, and turn on **Downloadable** so affiliates can grab the file. ## Colour scheme Your official brand colours, so affiliates stay on-brand when they design their own material. Add one or more colours, and for each give a **Colour name**, its value (as a hex code like `#000000`), and an optional description of where to use it. Affiliates can copy a colour value straight from their portal. Use this to share a palette alongside your banners so everything an affiliate makes matches your brand. ## Accordion Expandable sections for organising longer content in a compact way — think brand guidelines, dos and don'ts, or a set of frequently asked questions. Each content item becomes its own titled section with a description that affiliates expand to read. It keeps a lot of guidance tidy instead of one long wall of text. ## Link A URL you want affiliates to share or reference — a landing page, a sign-up form, or a resource. For each link you set a **Link title** (the label affiliates see, for example "Learn More") and the destination **URL**. Affiliates can copy the link from their portal to use in their content. ## Video A YouTube video for tutorials, demos, or promos. Give the video a title and description, then paste its **YouTube URL** (for example `https://youtube.com/watch?v=...`). The video plays right inside the affiliate portal, so affiliates can watch it or share it without leaving Referly. ## Choosing a type There's no single right answer — match the type to the material: * Ready-made creative to post → **Banner** * A file or image to download → **General** * Your palette → **Colour scheme** * Guidelines or FAQs → **Accordion** * A page or form to share → **Link** * A demo or tutorial clip → **Video** You can mix as many types as you like in the same library and [organise them into folders](/docs/help-center/engage/assets/folders) by campaign or channel. ## Related How the asset library works and where each setting lives. Structure your library so affiliates find the right material fast.