HB Agency

HBAgency is a Sardinia (Italy) based ad-tech company that helps web publishers optimize and grow their advertising revenue. Rather than a typical SaaS or ecommerce affiliate program, HBAgency operates a referral program aimed at publishers who can bring other publishers onto the network. This listing summarizes what is publicly documented about that program so you can decide whether it fits your audience.

About HBAgency

HBAgency describes itself as an "all-in-one solution that connects publishers with the best programmatic offerings in the real-time digital advertising market." Operating since 2018 and powered by ICardoo DM Srl, the company serves the EU, UK and US markets. According to its own site, HBAgency works with 500+ publishers, runs 1B+ auctions, and delivers an average revenue uplift of 50%+.

The platform focuses on display and video ad formats, with proprietary technologies such as smart refresh and autopositioning to maximize the value of every impression. Key selling points for publishers include Net-30 automatic payments via PayPal and bank transfer, no contract restrictions (publishers can leave momentarily without notice), custom support before, during and after integration, and SEO-friendly, page-speed-optimized ad delivery.

How the HBAgency affiliate program works

HBAgency promotes a "Referral Program" directly on its homepage: publishers are invited to "bring new publishers and benefit from a strong referral program." This is a CPM-network referral model rather than a product-sale commission model, so what you earn is tied to the publishers you introduce and the ad revenue they generate.

Based on third-party affiliate directory data, the program details are:

• Program type: CPM (Cost Per Mille) referral, single-tier — you earn on referrals you personally generate.
• Cookie duration: 90 days from last click.
• Commission rate / structure: Not publicly stated (listed as N/A in the directory). You must confirm the payout amount directly with HBAgency.
• Payout frequency: Monthly.
• Payout methods: PayPal, wire transfer, and other.
• Minimum payout: €80.
• Accepted countries: Worldwide.
• Accepted traffic: Link and banner advertisements, plus social media advertisements.
• Promotional materials: Influencer, banner rotator, image banners, text link banners and other.

To join, you sign up on the HBAgency platform at hbagency.ai using the Sign Up button, then contact the team about referral terms. The affiliate/referral program is managed by Leonardo Ligas, reachable via email and social media. Note that HBAgency does not host a dedicated public affiliate application page, so the sign-up flow runs through the main platform registration.

Who should promote HBAgency

Because this is a publisher-referral program from a CPM ad network, it is best suited to people who already move in the web-publishing and monetization world:

• Bloggers and site owners who run networks of content sites and know other publishers.
• Ad-ops consultants and monetization specialists who advise publishers on where to place inventory.
• YouTube and social creators covering the "make money with your website" niche.
• Communities and forums focused on programmatic advertising, header bidding and revenue optimization.

It is a poor fit for general product-review affiliates, coupon sites, or anyone whose audience is not made up of website owners with ad inventory to monetize.

Pros and cons

Pros

• Long 90-day cookie window gives generous attribution time.
• Worldwide acceptance with flexible traffic sources including social ads.
• Monthly payouts with multiple methods (PayPal, wire transfer).
• A real, established network — 500+ publishers and claimed 50%+ revenue uplift make the underlying product easier to pitch.
• No contract lock-in for referred publishers lowers the barrier to sign-ups.

Cons

• The commission rate and structure are not published anywhere — a major unknown you must resolve before investing effort.
• €80 minimum payout is relatively high for a referral program.
• Narrow audience: only useful if you can reach other publishers.
• No dedicated public affiliate dashboard or self-serve program page; sign-up and terms run through direct contact.
• Small, regionally-based company with limited public documentation.

Bottom line

HBAgency's referral program can be worthwhile if your audience consists of website publishers looking to monetize, thanks to its long cookie, worldwide reach and monthly payments. The catch is transparency: the actual commission rate is undisclosed, so treat the published details as a starting point and confirm the earning terms with affiliate manager Leonardo Ligas before you commit any promotional resources.