Dirk Kreuter

Dirk Kreuter is one of Germany's best-known sales trainers and speakers, running seminars, online courses, books and coaching under the BV Bestseller Verlag GmbH brand. His affiliate program, operated at partner.dirkkreuter.com, historically let publishers earn high per-sale commissions on his events and digital products. Important: as of July 2026 this affiliate program has been fully discontinued.

About Dirk Kreuter

Dirk Kreuter is a German sales and motivation trainer whose company, BV Bestseller Verlag GmbH (Bochum), sells seminars, online courses, software, books and media on sales, motivation, success and marketing. His flagship live event is the "Vertriebsoffensive" (Sales Offensive), a large-scale sales training seminar, alongside follow-up seminars such as Systemvertrieb, Umsatz Extrem and Entscheidung: Erfolg. Products span a wide price range, from inexpensive books to premium seminar tickets and VIP bundles priced up to several thousand euros.

How the Dirk Kreuter affiliate program works

This program has ended. In July 2026 the company posted a notice on its partner site (partner.dirkkreuter.com) informing affiliates that it was shutting the affiliate program down entirely and asking partners to remove all active links, banners, landing-page references, social posts, ads and newsletter mentions promoting its products. The company stated it did not currently have the capacity to run the program at the quality it wanted and had shifted its marketing focus toward webinars, where it concluded an affiliate model was not reliably and fairly workable.

While it was active, the program was an in-house program tracked through Digistore24, and separate historical listings also referenced Post Affiliate Pro tracking for a shop/lifetime variant. Commissions were paid per sale (pay-per-sale) and varied by product. Published product commissions included roughly 50% on the Vertriebsoffensive seminar, 40% on the "Erfolgreich Selbststaendig" online course, 30% on the Marketingoffensive seminar and Bestseller-Training course, 40% on selected books, and flat amounts (for example about €6.50) on lower-priced books. Third-party directories advertised headline rates of up to 60% pay-per-sale, and the brand's own marketing claimed up to 80% on some products. The referral cookie window was listed at 180 days. Commissions already earned before the closure remain payable and are settled automatically through Digistore24 per the existing agreements.

Because the program is closed, there is no longer a working sign-up or join flow — new leads and sales after the shutdown can no longer be attributed or paid.

Who should promote Dirk Kreuter

Historically this program suited German-language creators in the sales, entrepreneurship, self-employment and personal-development niches — YouTubers, bloggers, newsletter owners and coaches whose audiences buy sales training. High per-sale commissions on seminar tickets and courses, combined with a long 180-day cookie, made it attractive for content with a longer buying cycle. Today, however, the program is no longer open, so affiliates looking for a comparable opportunity would need to consider other German business/coaching offers on networks like Digistore24 or Copecart.

Pros and cons

• Pro (historical): High commission rates — commonly 30–50% per sale, advertised up to 60–80% on some products.
• Pro (historical): Long 180-day cookie window, generous for high-ticket seminars.
• Pro (historical): Reliable Digistore24 payout infrastructure; well-known brand with strong conversion on some landing pages.
• Con: The program is permanently discontinued as of July 2026 — you cannot join today.
• Con: German-market focus limits it for international audiences.
• Con: Commissions were one-time per sale (the mainstream program), not recurring, aside from a limited lifetime shop variant.

In short, Dirk Kreuter once offered one of the more generous German coaching affiliate programs, but it has now closed. Existing earned commissions will still be paid out via Digistore24, and the company left the door open to possibly relaunching a partner program in the future.