ClickFunnels

ClickFunnels is one of the most recognizable names in the online-business software space, and its affiliate program has paid out more than $136,688,351 to partners over its lifetime. For creators, marketers, and course sellers, it is one of the most established recurring-commission SaaS programs available. This listing breaks down the real terms so you can decide whether it fits your audience.

About ClickFunnels

ClickFunnels (operated by Etison LLC, based in Canton, GA) is an all-in-one platform that lets users build sales funnels, landing pages, ecommerce stores, online courses, membership sites, email marketing automations, blogs, and a CRM — all under one monthly subscription. The company markets itself as a replacement for a stack of separate tools (course builder, website builder, CRM, email platform, landing-page builder and more) that would otherwise cost well over a thousand dollars per month.

ClickFunnels reports 100K+ users and over 1M sales funnels created. Paid plans (ClickFunnels 2.0) are priced at roughly $147/month (Basic), $197/month (Pro), and $297/month (Funnel Hacker). There is also a legacy "ClickFunnels Classic" product, and the affiliate portal distinguishes between Classic affiliates and CF2.0 affiliates.

How the ClickFunnels affiliate program works

The headline offer is 30% recurring commission on ClickFunnels subscriptions for the lifetime of the customer — as long as the referred customer keeps paying, you keep earning. On the Pro plan that is about $59.10/month per customer, and on the Funnel Hacker plan about $89.10/month.

The commission structure is tiered, and this is important to understand:

• New affiliates earn 20% recurring on subscriptions purchased by their front-end buyers.
• Once you earn $1,000 in commissions in a month, you can apply to become an approved affiliate at 30% recurring.
• Once you have at least 40 active members paying through your affiliate ID for 30+ days, you can qualify for 40% recurring.

Beyond subscriptions, ClickFunnels runs a range of front-end and backend offers: books like DotCom Secrets, Expert Secrets and Traffic Secrets pay $1 per book plus substantial backend commissions (up to $966 on DotCom Secrets), the One Funnel Away Challenge pays $100 per signup, and training packages such as Funnel Builder Secrets and Funnel Scripts pay 40% (up to ~$1,198). Top performers can also win a Dream Car bonus: $500/month for 100+ active users and $1,000/month for 200+.

To join, sign up through the ClickFunnels affiliate portal. You do not need to be a ClickFunnels customer to apply. During signup you set your payment preference to PayPal or check and provide a tax ID. Applications are reviewed by a real person, with a typical turnaround of 2–3 business days. Existing ClickFunnels customers already have an affiliate account inside their dashboard under the affiliate tab.

Who should promote ClickFunnels

ClickFunnels is a strong fit for affiliates whose audiences are trying to build or grow an online business: bloggers in the make-money-online and marketing niches, YouTubers and podcasters covering entrepreneurship, course creators, coaches, consultants, agencies, and email newsletter operators. Because the commission is recurring and the product has broad appeal (funnels, ecommerce, courses, CRM, email), it can produce compounding, scalable income over time.

It is a weaker fit for audiences outside the online-business world, or for affiliates who cannot demonstrate real results — ClickFunnels enforces strict rules around income claims, testimonials, use of the word "free," trademark bidding, and running affiliate links directly in paid ads.

Pros and cons

• Pro: Recurring, lifetime commission — you keep earning as long as the customer stays subscribed.
• Pro: High-priced plans ($147–$297/mo) mean meaningful per-customer payouts even at 30%.
• Pro: Proven program with $136M+ paid and a large library of front-end and backend offers.
• Pro: Dream Car bonus and generous ladder to 40% for high performers.
• Con: New affiliates start at only 20% on subscriptions; 30% and 40% require hitting revenue and active-member thresholds.
• Con: Cookie duration is not clearly published on the program materials.
• Con: Applications are manually reviewed and can be rejected; strict compliance rules apply.
• Con: The split between Classic and CF2.0 portals can be confusing for new affiliates.

Overall, ClickFunnels remains one of the benchmark recurring-commission SaaS affiliate programs. If your audience is building online businesses and you can drive quality signups, the lifetime recurring model and high plan prices make it one of the more lucrative options in the category — just plan around the tiered commission ladder when projecting income.