Betandyou Partners

Betandyou Partners is the official in-house affiliate program for Betandyou, an international sportsbook and online casino brand that has been operating since 2018. The program lets webmasters, media buyers, and content publishers monetize betting and casino traffic through revenue share, CPA, or hybrid deals, with a focus on a wide range of international GEOs and a growing presence in Europe.

About Betandyou

Betandyou is an international bookmaker offering both sports betting and casino products. The sportsbook covers a huge variety of sports events (including esports), while the casino side features top game providers. According to the affiliate site, the brand emphasizes a high retention rate and returning customers across all betting and casino verticals, and it supports over 100 payment methods for players. The brand has been active since 2018 and is promoted globally through multiple language versions of its platform.

The affiliate operation runs under a few closely related domains and regional teams — the main program lives at betandyou.partners, with regional variants such as betandyouaffiliates.com and a dedicated Africa team. A related brand, Winandyou Partners, is described by third-party directories as the direct affiliate program of the same international bookmaker, founded in 2020.

How the Betandyou Partners affiliate program works

Betandyou Partners offers three cooperation models:

• RevShare — starting from 25% of net revenue. Some GEOs and negotiated deals reportedly reach up to 50%.
• CPA — up to $100 per qualifying depositing player.
• Hybrid (RevShare + CPA) — a combination of both models.

The program describes its commission structure as flexible and negotiated on a case-by-case basis, meaning your exact rate depends on your traffic volume, quality, and GEOs. Revenue share is recurring — you continue to earn from the players you refer for the lifetime of their activity, which is typical for iGaming programs.

Payouts are automatic and paid weekly, which is faster than many competing casino affiliate programs. Affiliates get a personal account with stats tracking, a dedicated affiliate manager, and a regularly updated library of promotional materials. Marketing tools include promo codes, an API, XML tools, postbacks, and banners with live events.

To join, visit the program site and click "Become an affiliate" / "Register" to create an account. Approval and negotiation of your specific deal are handled by the affiliate team. The published material does not state a specific cookie window or a minimum payout threshold, so confirm these details directly with your affiliate manager before committing.

Who should promote Betandyou

Betandyou Partners is best suited to affiliates who already work in the iGaming and sports betting niches and can send real-money depositing players. Ideal partners include:

• Sports betting and casino comparison/review sites
• Esports betting content publishers
• Media buyers running paid traffic to betting offers in international GEOs
• Affiliates targeting emerging markets and newly opened European locales

Because commission terms are negotiated individually, the program rewards affiliates who can demonstrate volume and quality traffic. Smaller publishers can still join, but the headline rates (50% RevShare, $100 CPA) are ceilings reserved for stronger partners.

Pros and cons

Pros

• RevShare starting at 25% with recurring lifetime commissions
• CPA up to $100 and a flexible hybrid model
• Automatic weekly payouts — faster than the industry norm
• Dedicated personal manager and user-friendly stats platform
• Wide product range (sportsbook, casino, esports) and many GEOs, including new European markets
• Broad marketing toolkit: API, XML, postbacks, promo codes, live-event banners
• Positive testimonials from established affiliate sites

Cons

• Commission rates are negotiated case-by-case, so the actual offer is unclear until you apply
• No published cookie duration or minimum payout threshold
• Gambling vertical is restricted or banned in many jurisdictions and by most ad platforms
• Multiple overlapping domains/regional teams can be confusing to navigate
• No official pricing/customer-value data disclosed for estimating earnings

Overall, Betandyou Partners is a credible iGaming affiliate program with competitive terms and unusually fast weekly payments. If you already operate in the betting and casino space and can drive quality depositing players, it's worth a conversation with their team to negotiate a deal — just be sure to nail down the specifics (cookie window, minimum payout, exact rate) in writing before you start sending traffic.